I Need More Cowbell, Baby! | Demotainment

On October 29, 2011, in demotainment, by Jason Bax

I’m often quoted as advising clients to “Shut up and show ‘em!” Yes, you can do a talking head instructional video describing your widget, but without a doubt the most powerfully engaging pitch is an entertaining demonstration, aka Demotainment…like the video pitch for a mobile app inspired by the Saturday Night Live SNL More Cowbell [...]

The “Shit Bot” Pitch

On October 25, 2011, in Misc, by Jason Bax

Want to reach millions of people with YouTube video marketing? Your message won’t be heard over the roar of the marketing bombardment consumers are subjected to today unless your pitch is audacious.

Two things YouTube users love:

1) Funny Cats

2) Parody

Dragon’s Den Invests $150,000 in BKH Jerky

On September 28, 2011, in Misc, by Jason Bax

 $150,000 Investment Is No Jerk Before appearing on CBC Canada Dragon’s Den, the brothers from BKH Jerky knew they needed help to polish their investor pitch if they were going to raise $150,000 and get national exposure for the company their father built and rebuilt after it burned to the ground. They approach Pitchmasters founder, [...]

Stop Selling, Be Compelling

On May 23, 2011, in Misc, by Jason Bax

ABC… Always Be Closing is the mantra of most sales trainers. The problem is the harder you sell, the more people you repel. High-pressure selling used to work. Today, we have become experts at ignoring sales pitches whether it’s by avoiding eye contact, screening calls, spam blockers, TIVO, remote control, etc… And if you’re like [...]

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