Is Catvertising The Future Of Pitching?

On December 16, 2011, in demotainment, by Jason Bax

Ask yourself this important question, what can cat videos do for your business? To stay on top of the ever-changing advertising landscape, john st. has opened the world’s first cat video marketing division. Catvertising…the new frontier of marketing This is a brilliant parody that’s funny…because it’s so true.

I Need More Cowbell, Baby! | Demotainment

On October 29, 2011, in demotainment, by Jason Bax

I’m often quoted as advising clients to “Shut up and show ‘em!” Yes, you can do a talking head instructional video describing your widget, but without a doubt the most powerfully engaging pitch is an entertaining demonstration, aka Demotainment…like the video pitch for a mobile app inspired by the Saturday Night Live SNL More Cowbell [...]

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