Is Catvertising The Future Of Pitching?

On December 16, 2011, in demotainment, by Jason Bax

Ask yourself this important question, what can cat videos do for your business? To stay on top of the ever-changing advertising landscape, john st. has opened the world’s first cat video marketing division. Catvertising…the new frontier of marketing This is a brilliant parody that’s funny…because it’s so true.

Pitch ‘n’ Party – Event #4

On November 14, 2011, in events, by Jason Bax

Should you Pitch It or Ditch It? Let the audience decide. Event #4 saw attendance double…

Who Shouldn’t Come To PitchMasters Events?

On November 7, 2011, in events, by Jason Bax

We welcome everyone to PitchMasters events except for folks I have dubbed…well…watch the short video for my analogy…

The Viral Marketing Cheat Sheet

On November 1, 2011, in Infographic, by Jason Bax

The Viral Marketing Cheat Sheet a beautiful infographic by @kissmetrics. HINT: Don’t Create Advertising

Possibly The Best Ad in the World

On October 31, 2011, in Commercial, by Jason Bax

Your commercial or video marketing pitch doesn’t have to be flashy or expensive to attract over 500K in eyeballs…but it does have to be entertaining.

I Need More Cowbell, Baby! | Demotainment

On October 29, 2011, in demotainment, by Jason Bax

I’m often quoted as advising clients to “Shut up and show ‘em!” Yes, you can do a talking head instructional video describing your widget, but without a doubt the most powerfully engaging pitch is an entertaining demonstration, aka Demotainment…like the video pitch for a mobile app inspired by the Saturday Night Live SNL More Cowbell [...]

The “Shit Bot” Pitch

On October 25, 2011, in Misc, by Jason Bax

Want to reach millions of people with YouTube video marketing? Your message won’t be heard over the roar of the marketing bombardment consumers are subjected to today unless your pitch is audacious.

Two things YouTube users love:

1) Funny Cats

2) Parody

How NOT To Sell Gen X

On October 23, 2011, in Infographic, by Jason Bax

Nobody appreciates pushy, old-school sales tactics…but having grown up on the Internet and adept at doing their own pre-purchase research, Gen-Xers are especially repelled by the old-school pitches.     Source : The Oatmeal  

Dragon’s Den Invests $150,000 in BKH Jerky

On September 28, 2011, in Misc, by Jason Bax

 $150,000 Investment Is No Jerk Before appearing on CBC Canada Dragon’s Den, the brothers from BKH Jerky knew they needed help to polish their investor pitch if they were going to raise $150,000 and get national exposure for the company their father built and rebuilt after it burned to the ground. They approach Pitchmasters founder, [...]

Stop Selling, Be Compelling

On May 23, 2011, in Misc, by Jason Bax

ABC… Always Be Closing is the mantra of most sales trainers. The problem is the harder you sell, the more people you repel. High-pressure selling used to work. Today, we have become experts at ignoring sales pitches whether it’s by avoiding eye contact, screening calls, spam blockers, TIVO, remote control, etc… And if you’re like [...]

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