Possibly The Best Ad in the World

On October 31, 2011, in Commercial, by Jason Bax

Your commercial or video marketing pitch doesn’t have to be flashy or expensive to attract over 500K in eyeballs…but it does have to be entertaining.

I Need More Cowbell, Baby! | Demotainment

On October 29, 2011, in demotainment, by Jason Bax

I’m often quoted as advising clients to “Shut up and show ‘em!” Yes, you can do a talking head instructional video describing your widget, but without a doubt the most powerfully engaging pitch is an entertaining demonstration, aka Demotainment…like the video pitch for a mobile app inspired by the Saturday Night Live SNL More Cowbell [...]

The “Shit Bot” Pitch

On October 25, 2011, in Misc, by Jason Bax

Want to reach millions of people with YouTube video marketing? Your message won’t be heard over the roar of the marketing bombardment consumers are subjected to today unless your pitch is audacious.

Two things YouTube users love:

1) Funny Cats

2) Parody

How NOT To Sell Gen X

On October 23, 2011, in Infographic, by Jason Bax

Nobody appreciates pushy, old-school sales tactics…but having grown up on the Internet and adept at doing their own pre-purchase research, Gen-Xers are especially repelled by the old-school pitches.     Source : The Oatmeal  

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